Hasbro Appoint New President Of European Sales And Marketing

October 18, 2019

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Hasbro has appointed a new President and General Manager of European Sales & Marketing, Matthew Austin.

Hasbro has announced that Matthew Austin has joined the company as president and general manager, European sales and marketing to lead Hasbro SA’s services and distribution network across Europe. Matthew will report to chief commercial officer, Wiebe Tinga.

“We are thrilled to have Matt join our team as we continue to execute our strategy and unlock the power of our brands across Europe,” said Wiebe. “Matt’s leadership and in-depth knowledge of the market will help our teams navigate the ever-changing shifts in retail and consumer behaviour across the region.”

Matthew joins Hasbro from Lindt & Sprungli where he was the CEO for the UK and Ireland. Prior to Lindt, he worked for Mars as general manager for European confections and general manager for Mars Food in Germany.

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Hasbro

SourceToy World Mag

Brian Cameron

A Star Wars comic and novel collector - Brian has an eclectic collection of Star Wars literature from around the world all crammed into his library in the Highlands of Scotland. He has written for a number of Star Wars websites over the past twenty-five years, is the webmaster of Fantha Tracks, editor of Fantha Tracks TV and co-host of Good Morning Tatooine / Good Morning Coruscant every Sunday at 9.00pm GMT.

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Counting Down To:

April 2026

mon06apr12:01 AM1:01 AMStar Wars: Maul - Shadow LordEvent starts in

May 2026

fri22may12:01 AM11:59 PMThe Mandalorian & GroguEvent ends in

Event Details

The Mandalorian and Grogu, announced as The Mandalorian & Grogu, is a Star Wars movie that started production in 2024. Directed by Jon Favreau and produced by Favreau, Kathleen Kennedy, and Dave Filoni, it takes place between the events of Episode VI: Return of the Jedi and Episode VII: The Force Awakens, focuses on the adventures of Din Djarin and Din Grogu, and will be a spinoff to the TV series Star Wars: The Mandalorian. The film was announced on January 9 that year on StarWars.com with a conceptual sketch by veteran illustrator Ryan Church, along with an announcement of a second season of the television series Star Wars: Ahsoka. A fourth season of The Mandalorian is also still in development.

On May 7, 2019, Disney revealed their future movie release schedule, including a set of three untitled new Star Wars films, one of which had a scheduled release date of December 20, 2024. The Star Wars Show also reported on the news on May 15. On July 23, 2020, after the onset of the COVID-19 pandemic, the film was delayed to December 19, 2025. After the start of the 2023 Writers Guild of America strike, Disney shifted their theatrical film release slate, with the film being pushed to its current release date of May 22, 2026. A film directed by Sharmeen Obaid-Chinoy occupied this release slot until The Mandalorian & Grogu was announced.

Star Wars Insider 224 revealed the initial film logo was the same as the one for The Mandalorian Season Three. In August 2024, during D23 2024, it was revealed that the film had entered production, and a new logo was revealed, in addition to a teaser that was shown to the audience. In August 2024, Sigourney Weaver revealed that she had joined the cast of The Mandalorian & Grogu.

Alongside the release of the movie, Millennium Falcon: Smuggler’s Run will be updated to include a new mission featuring Djarin, Grogu, Tatooine, Endor and Cloud City, which takes place off camera from the film.

Time

May 22, 2026 12:01 AM - 11:59 PM(GMT+01:00)

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February 2027

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Hasbro has appointed a new President and General Manager of European Sales & Marketing, Matthew Austin.

Hasbro has announced that Matthew Austin has joined the company as president and general manager, European sales and marketing to lead Hasbro SA’s services and distribution network across Europe. Matthew will report to chief commercial officer, Wiebe Tinga.

“We are thrilled to have Matt join our team as we continue to execute our strategy and unlock the power of our brands across Europe,” said Wiebe. “Matt’s leadership and in-depth knowledge of the market will help our teams navigate the ever-changing shifts in retail and consumer behaviour across the region.”

Matthew joins Hasbro from Lindt & Sprungli where he was the CEO for the UK and Ireland. Prior to Lindt, he worked for Mars as general manager for European confections and general manager for Mars Food in Germany.