Great news for Hasbro as they post better-than-expected Q2 figures, bolstered by strong returns for film and TV and increased demand for Dungeons & Dragons.
The toy and entertainment company also said demand for role-playing and board games, which surged during the pandemic, had also held strong contributing to the $1.32b revenue and £76.6m operating profit for the three-month period ending 27th June. The company’s Wizards of the Coast and Digital Gaming segment revenue more than doubled and entertainment segment revenue was up 47%.
Revenue was boosted by Hasbro’s TV production business benefiting from vaccine rollouts and the easing of restrictions, including the signing of new content deals for children’s shows My Little Pony and Peppa Pig.
Sales of toys based on characters from movie franchises also rose following the release of Marvel’s The Falcon and the Winter Soldier Disney+ series and the Black Widow movie. These and revenue from Hasbro’s consumer products segment, which includes core toy brands such as Nerf and Play-Doh, generated a rise of 33% to $689.2m.