LEGO: ‘This is not a brick. It’s their wildest wishes’

December 16, 2018

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Take a look at one of the new LEGO adverts showing off the literally endless options the LEGO system provides kids of all ages. And the added awesomeness – a hefty dollop of Star Wars.

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LEGO

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Paul Naylor

Paul has been a fan of Star Wars since seeing it on a cold February evening in Wellington, Shropshire back in 1978. He worked for the Shropshire Star and Express & Star newspapers for 25 years, launching design agency Media & You in 2017. He is co-host of Start Your Engines and The Fantha From Down Under on Fantha Tracks Radio and Good Morning Tatooine on Fantha Tracks TV.

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September 2026

tue22sep12:01 AM11:59 PMLucas Museum of Narrative Art opening ceremonyEvent ends in

Event Details

The Lucas Museum of Narrative Art celebrates the power of visual storytelling. Founded by George Lucas and Mellody Hobson, the museum explores how images move us and shape our collective memory. From Frida Kahlo’s self-portrait to Norman Rockwell’s scenes of everyday life to Charles White’s portraits of dignity. Each invites reflection. Each tells a story.

Designed by Ma Yansong of MAD, the Lucas Museum is located in Exposition Park in the South Los Angeles region. The museum’s campus includes new green space designed by Mia Lehrer and her team at Studio-MLA. Inside the building, our galleries explore timeless themes—family, love, work, play, fantasy, and more. Additional spaces include two state-of-the-art cinematic theaters and dedicated areas for learning, dining, retail, and events.

George Lucas and Mellody Hobson share a conviction that illustrated stories connect people across cultures and generations. Their decades of collecting span iconic American painting and popular illustration, comics, and cinematic art.

Lucas, creator of the Star Wars and Indiana Jones franchises, and founder of the George Lucas Educational Foundation began collecting in college, when the only art he could afford was original comic art for $30. Over 50 years, that collection has grown to more than 40,000 works. “I could never sell my art,” Lucas says. “It just is not what I think art is. I think it’s more about an emotional connection with the work, not how much it cost.”

Hobson, in addition to managing Ariel Investments, is the former chair of Starbucks Corporation and serves as a director of JPMorganChase.

In 2010, Hobson and Lucas signed the Giving Pledge, a campaign and public promise by some of the world’s wealthiest philanthropists to give the majority of their wealth to charitable causes. The pair is committed to improving education, particularly through the arts. “We’ve always said we’re holding society’s money, which we fully intend to give back,” Hobson says. “This is how we’re doing it.”

Time

September 22, 2026 12:01 AM - 11:59 PM(GMT-07:00)

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October 2026

sat17oct11:00 AM4:00 PMThank The Maker: Rogue One - Saturday 17th October 2026The Journey Behind The Star Wars StoriesEvent ends in

February 2027

fri19feb12:01 AM11:59 PMStar Wars 50th Anniversary releaseEvent starts in

News Collecting

LEGO: ‘This is not a brick. It’s their wildest wishes’

By Paul Naylor

December 16, 2018

- Advertisement -

Take a look at one of the new LEGO adverts showing off the literally endless options the LEGO system provides kids of all ages. And the added awesomeness – a hefty dollop of Star Wars.