Willow comes to the ReAction range

Writing over at Lucasfilm.com, Dan Brooks chats with ReActions Brian Flynn to discuss their new Willow line, including the road to bringing these much-loved characters to life.

Lucasfilm.com: So how did the collaboration with Lucasfilm for the ReAction line come about? 

Brian Flynn: Ironically enough, or maybe un-ironically enough, they actually reached out to us. Obviously, we had worked a long time ago on the Shogun Stormtrooper, and I think our ReAction Figures are fairly well known within the market at this point. Like, “Oh, this is what these things would’ve looked like had they come out when the movie came out.” In that regard, I think the team over at Lucasfilm, and specifically working on Willow, were like, “Okay, who is right for the brand? Who is right for what Willow does?” And I think they looked at what we were doing and said, “Okay, here’s your peanut butter and here’s your chocolate. Let’s make Reese’s Peanut Butter Cups.”

Lucasfilm.com: The Willow figure, and the line at large, debuted at D23. How on earth did you keep that a secret? 

Brian Flynn: For us, it’s not really that hard. You know, we had a meeting with a couple people over at Lucasfilm. They said, “Do you want to make this Willow product?” We said yes. We started working on it, we submitted it. There weren’t enough cooks in the kitchen to let it leak out, if you will. So it was pretty easy for us to kind of keep it under wraps and keep it a surprise, and then just show up like, “Here it is and it’s finished! Ta-da!”