It’s now official; CCXP goes into the virtual world in 2020, titled “CCXP Worlds: A Journey of Hope”, the event brings a positive message, going beyond the limits of the city of São Paulo and bringing fans from all over the world the epic experience of the largest pop culture festival on the planet.
In 2019, CCXP consolidated itself as the largest pop culture festival on the planet, receiving 280,000 visitors in four days. For 2020, the organization of the event already foresaw another historic edition, with numerous news and differentiated content and we were there. But the Covid-19 pandemic took everyone by surprise and imposed new challenges on the world, including how to have fun and relate. Throughout these four months of isolation, the event has been discussing its format for this year, in addition to closely following public requests on social networks. Understanding that the event brings visitors from all over Brazil and the World, and that it would be imprudent to gather such a large number of people in view of the current situation, CCXP announces for the beginning of December its first 100% virtual edition.
The decision is based on the well-being of everyone involved in engineering to make this mega event happen – fans, staff, guest artists and everyone who brings CCXP to life. How is it going to be? According to the CEO of CCXP, Pierre Mantovani, one thing is certain: “It will not be a simple live. We direct all efforts so that each part of CCXP is present in the home of thousands of people, as a piece of experience, only digital. And precisely because it is digital, for the first time in history, we will have a global event for the entertainment industry ”.
And like an epic saga, this special edition will have a special name and surname: “CCXP Worlds: A Journey of Hope”, which brings a positive message after a difficult period for the whole world: “We will invest all our creative capacity and reach of our communication to bring a positive agenda and build a place for us to meet and share what each one has the best. This journey of hope seeks a fairer world, with equal and more sustainable opportunities”, says Marcelo Forlani, head of culture, diversity and belonging at the Omelette Company.
But… what about Artists ’Alley? What about meetings with celebrities? And the studios? And the photos with the cosplayers? Will the experience be free? All of these mysteries will be unveiled and detailed to the public from August 25th. On that date, CCXP will hold a virtual press conference and then also begin to detail the event on its proprietary channels.
So let’s wait and see.