Comic-Con@Home 2020 may have been brought together in a short amount of time, replacing the 50 year old San Diego Comic Con due to coronavirus, but despite awareness being high the final numbers have shown a huge drop from the usual social media blitzkrieg that accompanies SDCC.
According to data from social media analytics firm ListenFirst, tweets that mentioned Comic-Con@Home were down 95% from 2019’s live convention — just 93,681 tweets over the five-day event, against 1,719,000 tweets in 2019. Tweets about the top 10 TV events were similarly down 93%, and tweets about the top 5 movie panels were down a shocking 99%.
Views on YouTube, which hosted the vast majority of Comic-Con’s panels, were scarcely better. Average views for Thursday, which have had the longest period for people to watch them, are hovering around 15,000 per panel. On the one hand, that’s over double the capacity for Comic-Con’s biggest live venue, the famed Hall H.
While there was no Hall H level reveals coming out of Lucasfilm or any of the other big hitters, there was plenty of news to keep us ticking over from the excellent Lucasfilm Publishing panel which laid out what’s coming our way over the coming months. Fingers crossed the world – like the Force – finds a balance and allows us to safely congregate in a years time to SDCC and other such events.
