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Business Insider take a look at the potential seismic shift in Hollywood if the much-anticipated acquisition of 20th Century Fox by Disney goes through.

Back in December, after months of speculation, Disney announced that it had agreed to acquire the Fox studio and a large portion of its television production for $52.4 billion. Recently, Comcast swooped in with its own offer for the Fox assets (excluding Fox News and Fox Business channels). This led to Disney raising its offer to $71.3 billion. Comcast has now cut bait to put its focus on buying the European broadcast company, Sky.

With Fox under the Disney umbrella, the studio Walt Disney created goes from being the most envious in the movie industry to now becoming an unimaginable Goliath. Not only does it beef up Disney’s Marvel Studios with the addition of the likes of the X-Men and Deadpool characters, which are currently Fox’s big moneymakers, but it also brings countless options of content for Disney’s upcoming streaming service with its pick of everything from family-friendly fare like “The Greatest Showman,” to prestige dramas from the Fox Searchlight library, which released last year’s best picture Oscar winner, “The Shape of Water.”

If you combined the 2018 box office market share for both Disney and Fox, it’s close to 50%.