Solo: A Star Wars Story to change its title in China

- Advertisement -
- Advertisement -

Gavin Feng, Chinese cinema analyst, takes a look at the forthcoming Solo: A Star Wars Story as it changes its title in China after the very public flop of The Last Jedi in the country.

According to Feng, ‘Star Wars‘ won’t be used in the movie’s title, underlining the lack of consumer connection with the brand in the country. Instead, the film will be called Ranger Solo in an effort to reinvigorate the franchise in China.

By way of comparison, The Last Jedi took less money in its entire run in China – the world’s second biggest film market – than it took on Thursday previews alone in North America alone. Sobering figures, and a brave and interesting move to change the films title in this manner.

SourceTwitter
Mark Newbold
Mark Newbold
Exploring the galaxy since 1978, Mark wrote his first fan fiction in '81 and been a presence online since his first webpage Fanta War in 1996. He currently contributes to ILM.com and SkywalkerSound.com, having previously written for Star Wars Insider, StarWars.com, Star Wars Encyclopedia, Build The Millennium Falcon, Starburst Magazine, Geeky Monkey, TV Film Memorabilia and Model and Collectors Mart. He is a four-time Star Wars Celebration Stage host (the only podcaster to have appeared on every Celebration podcast stage since it began in 2015), the Daily Content Manager of Fantha Tracks and the co-host of Making Tracks, Canon Fodder and Start Your Engines on Fantha Tracks Radio.
- Advertisement -
- Advertisement -

Gavin Feng, Chinese cinema analyst, takes a look at the forthcoming Solo: A Star Wars Story as it changes its title in China after the very public flop of The Last Jedi in the country.

According to Feng, ‘Star Wars‘ won’t be used in the movie’s title, underlining the lack of consumer connection with the brand in the country. Instead, the film will be called Ranger Solo in an effort to reinvigorate the franchise in China.

By way of comparison, The Last Jedi took less money in its entire run in China – the world’s second biggest film market – than it took on Thursday previews alone in North America alone. Sobering figures, and a brave and interesting move to change the films title in this manner.

SourceTwitter
Mark Newbold
Mark Newbold
Exploring the galaxy since 1978, Mark wrote his first fan fiction in '81 and been a presence online since his first webpage Fanta War in 1996. He currently contributes to ILM.com and SkywalkerSound.com, having previously written for Star Wars Insider, StarWars.com, Star Wars Encyclopedia, Build The Millennium Falcon, Starburst Magazine, Geeky Monkey, TV Film Memorabilia and Model and Collectors Mart. He is a four-time Star Wars Celebration Stage host (the only podcaster to have appeared on every Celebration podcast stage since it began in 2015), the Daily Content Manager of Fantha Tracks and the co-host of Making Tracks, Canon Fodder and Start Your Engines on Fantha Tracks Radio.
- Advertisement -
- Advertisement -
- Advertisement -