A report from SimilarWeb has revealed that early adopters of Disney+ in the Netherlands are mostly watching Marvel and Star Wars movies and TV shows.
The firm, which specialises in analytics, measured Disney+ views when the service went live for a trial in the country in September.
In the Netherlands, six of the top 10 most-viewed programs during the first month were TV series, and just four were movies. This included the most-watched film and No.1 most-watched program, Marvel Studios’ “Avengers: Infinity War.” That was followed by the TV series “Marvel’s Agents of S.H.I.E.L.D.,” then “Star Wars: The Clone Wars,” and Marvel Studios’ “Black Panther,” which rounded out the top 5.
Star Wars and Marvel content also dominated the top 10 lists of the most-viewed movies and TV shows during this time. Marvel snagged four of the top spots for most-viewed series, while Star Wars grabbed two others.
Meanwhile, Marvel movies grabbed three of the top spots among most-watched movies during the first month, while Star Wars grabbed four other spots.
Though the data is early and limited to a single market, it does seem to point to Disney’s newer franchises — rather than its timeless animation classics or even its Pixar hits — as being the biggest draws among Disney+’s first users.
Top 10 Most-Viewed Content In September In The Netherlands:
Marvel Studios’ Avengers: Infinity War (movie)
Marvel’s Agents of S.H.I.E.L.D.(series)
Star Wars: The Clone Wars (series)
Star Wars Rebels (series)
Marvel Studios’ Black Panther (movie)
Marvel’s Agent Carter (series)
Phineas and Ferb (series)
Incredibles 2 (movie)
Beauty and the Beast (movie)
The Suite Life of Zack and Cody (series)
Top 10 TV shows
Marvel’s Agents of S.H.I.E.L.D.
Star Wars: The Clone Wars
Star Wars Rebels
Marvel’s Agent Carter
Phineas and Ferb
The Suite Life of Zack and Cody
Marvel Comics’ X-Men
Top 10 Movies
Marvel Studios’ Avengers: Infinity War
Marvel Studios’ Black Panther
Beauty and the Beast
Rogue One: A Star Wars Story
Solo: A Star Wars Movie
Star Wars: The Last Jedi
High School Musical
Star Wars: The Phantom Menace
Marvel Studios’ The Avengers