Two of the most high-profile ads at last weekends Super Bowl were the XFinity ad featuring the reunited cast of Jurassic Park and the Clydedale inspired advert featuring the Mandalorian and Grogu. Both featured visual effects by Industrial Light & Magic, and both are right here to watch one more time.
Lucasfilm’s newest feature film from the Star Wars galaxy, The Mandalorian and Grogu, is set to premiere on May 22, 2026, and the original spot directed by Jon Favreau, “A New Journey Begins,” provided audiences with a touching moment between the production’s namesakes. ILM’s contributions include bringing the icy world of Hoth, along with a group of tauntaun creatures, to the screen alongside the beloved characters.
For another spot, ILM returned to one of its most iconic visual effects achievements with Steven Spielberg’s Jurassic Park (1993). For the new commercial directed by Taika Waititi in partnership with Xfinity, ILM created a Tyrannosaurus rex, Dilophosaurus, and a herd of Gallimimus, all inspired by the company’s work on the classic film.
