Ewoks eating Happy Meals, droid hackers driving electric Porche’s, Resistance troops communicating via their Samsung smart phones….these are all things you won’t be seeing in The Rise of Skywalker, but today Disney and Lucasfilm announce 8 major promotional partners who will help spread the word (and pay the bills) of The Rise of Skywalker, which arrives in the UK 19th December and the States on the 20th.
The blue-chip list of partners: Porsche, United Airlines, Samsung Mobile, Dannon, Bose, GE appliances, McDonald’s, and General Mills.
Some of the details from a few of the ad partnerships: United Airlines “will debut a special aircraft design in celebration of the conclusion of the Skywalker saga,” Bose “will provide audio augmented reality experiences through the official Star Wars app,” Porsche will tout its first fully electric car, McDonald’s will have themed Happy Meals which will include one of 16 collectible characters and General Mills will have codes on cereal boxes that can unlock a donation from the company to the Feeding America charity.
