Meet Mark Hamill, the new Junior Executive Director of Information (J.E.D.I.) at LEGO, hired to answer any and all questions about the new LEGO SMART Play sets (call 1-877-80-ASK-MARK), and he also caught up with the team at Nerdist to discuss this exciting new job opportunity in more depth
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After playing the Jedi Luke, what can you tell us about playing “Junior Executive Director of Information,” a.k.a. JEDI?
What’s that like? Well, I love that they gave me an actual title. [Hamill holds up a desk placard that says “J.E.D.I.”] I’m gonna ask you if I can keep it. Listen, I had to warn them. I said that in a way, the LEGO people know more about Star Wars than I do, the specifics. Because I see the movies when they come out, but I don’t go back and watch them again. So whenever the last one [The Rise of Skywalker] came out, was it in 2019? I haven’t seen it since. But [LEGO] knows its stuff. They started sending material, a package of their concept and the execution of what they’ve made, and I was astonished.
I mean, it’s incredible. They are really well-made. They’re toys that span the generations. And it’s so imaginative too. Back in the day, when we were playing with LEGO, it was up to us, whatever we wanted to build. But, it’s like I haven’t really followed the history of LEGO in that sense, I don’t know whether they’ve done this with other franchises, but I’m sure glad that they hooked up with Star Wars people because they’re just great toys.
