Topps are partnering with Asmodee UK to bring the Topps UK range to an even wider market, including Star Wars, Match Attax, WWE Slam Attax and new collections for Trolls, Minions, SpongeBob SquarePants and I Love Sloths figurines.

Topps has announced that it has partnered with Asmodee UK to deliver its popular range of collectibles to retail.

Topps has always held Asmodee UK (formerly Esdevium Games) in high regard and developing this relationship is an exciting proposition to all involved. Steve Conner, UK sales director, said: “We could not be happier with the relationship we have with Asmodee. This partnership will open up retail possibilities for both parties and with Asmodee’s strong sales force and commercial focus in toy retail, it’s a winning formula.”

Cooperation between Asmodee and Topps’ marketing and sales team will mean that retailers can expect even more exciting marketing and promotional activations. The first of these will be seen at London Toy Fair in January, with staff from both Asmodee and Topps present at the stand to talk about the new Topps range for 2020.