Return of the Geoffrey: Toys R Us to open stores in North America

- Advertisement -
- Advertisement -

Just when it seemed to be fading off into the mists of time, Toys R Us could be rerturning from the netherworlds of the Force once again as New York-based brand management company WHP Global announce they are opening stores in North America.

WHP announced Monday in a press release that it has acquired a controlling interest in Tru Kids, the parent company of Toys R Us, Babies R Us and Geoffrey the Giraffe brands.

“We’re in the brand business, and Toys R Us is the single most credible, trusted and beloved toy brand in the world,” WHP chairman and CEO Yehuda Shmidman said. “We’re coming off a year where toys are just on fire… and for Toys R Us, the U.S. is really a blank canvas.”

Shmidman laid out a plan for Toys R Us stores to reopen in North America sometime ahead of this coming holiday season. These locations could take the form of flagships, pop-ups, airport shops or mini-stores within other retailers, according to the company’s early plans.

 

Star Wars: The Mandalorian: Volume 1 (Disney Die-Cut Classics Hardcover) @ ForbiddenPlanet.com

 

SourceIGN
Mark Newbold
Mark Newbold
Exploring the galaxy since 1978, Mark wrote his first fan fiction in '81 and been a presence online since his first webpage Fanta War in 1996. He currently contributes to ILM.com and SkywalkerSound.com, having previously written for Star Wars Insider, StarWars.com, Star Wars Encyclopedia, Build The Millennium Falcon, Starburst Magazine, Geeky Monkey, TV Film Memorabilia and Model and Collectors Mart. He is a four-time Star Wars Celebration Stage host (the only podcaster to have appeared on every Celebration podcast stage since it began in 2015), the Daily Content Manager of Fantha Tracks and the co-host of Making Tracks, Canon Fodder and Start Your Engines on Fantha Tracks Radio.
- Advertisement -
- Advertisement -

Just when it seemed to be fading off into the mists of time, Toys R Us could be rerturning from the netherworlds of the Force once again as New York-based brand management company WHP Global announce they are opening stores in North America.

WHP announced Monday in a press release that it has acquired a controlling interest in Tru Kids, the parent company of Toys R Us, Babies R Us and Geoffrey the Giraffe brands.

“We’re in the brand business, and Toys R Us is the single most credible, trusted and beloved toy brand in the world,” WHP chairman and CEO Yehuda Shmidman said. “We’re coming off a year where toys are just on fire… and for Toys R Us, the U.S. is really a blank canvas.”

Shmidman laid out a plan for Toys R Us stores to reopen in North America sometime ahead of this coming holiday season. These locations could take the form of flagships, pop-ups, airport shops or mini-stores within other retailers, according to the company’s early plans.

 

Star Wars: The Mandalorian: Volume 1 (Disney Die-Cut Classics Hardcover) @ ForbiddenPlanet.com

 

SourceIGN
Mark Newbold
Mark Newbold
Exploring the galaxy since 1978, Mark wrote his first fan fiction in '81 and been a presence online since his first webpage Fanta War in 1996. He currently contributes to ILM.com and SkywalkerSound.com, having previously written for Star Wars Insider, StarWars.com, Star Wars Encyclopedia, Build The Millennium Falcon, Starburst Magazine, Geeky Monkey, TV Film Memorabilia and Model and Collectors Mart. He is a four-time Star Wars Celebration Stage host (the only podcaster to have appeared on every Celebration podcast stage since it began in 2015), the Daily Content Manager of Fantha Tracks and the co-host of Making Tracks, Canon Fodder and Start Your Engines on Fantha Tracks Radio.
- Advertisement -
- Advertisement -
- Advertisement -