Just when it seemed to be fading off into the mists of time, Toys R Us could be rerturning from the netherworlds of the Force once again as New York-based brand management company WHP Global announce they are opening stores in North America.
WHP announced Monday in a press release that it has acquired a controlling interest in Tru Kids, the parent company of Toys R Us, Babies R Us and Geoffrey the Giraffe brands.
“We’re in the brand business, and Toys R Us is the single most credible, trusted and beloved toy brand in the world,” WHP chairman and CEO Yehuda Shmidman said. “We’re coming off a year where toys are just on fire… and for Toys R Us, the U.S. is really a blank canvas.”
Shmidman laid out a plan for Toys R Us stores to reopen in North America sometime ahead of this coming holiday season. These locations could take the form of flagships, pop-ups, airport shops or mini-stores within other retailers, according to the company’s early plans.
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