- Advertisement -

Could Toys ‘R’ Us be making a comeback? The New York Post, via Toyworld Mag, seem to think so as a company called Tru Kids  – which owns the rights to the Toys R Us and Babies R Us trademarks – was launched last week.

The New York Post has reported that a bid to bring back Toys R Us may be on the cards. Former executives at the bankrupt toy chain, which liquidated all of its US stores last year, began actively reaching out to toy manufacturers this week to discuss a comeback plan for the brand, according to reports.

An email obtained by The Post indicates that a new firm called Tru Kids was launched on Sunday, armed with the ownership rights to the Toys R Us and Babies R Us trademarks, as well as the company’s Geoffrey the Giraffe mascot.

According to the email, execs at the new company — whose chief executive is Richard Barry, the former chief merchandiser of the retailer — were looking to set up meetings at Toy Fair New York, the industry’s biggest US trade show, which begins 16th February.

LEGO, 2015 Bricktober, Exclusive Toys R US Store #4/4 (40144)
  • 2015 Bricktober set #4/4.
  • Includes 165 pieces.
  • Toy
  • LEGO