First and foremost among the content will be a variety of projects tied to Disney’s Marvel, Star Wars, Pixar, and Disney-specific properties. The previously announced, live-action Star Wars series being developed by Jon Favreau is among those projects, as well as several other, still-unofficial projects in development from various Disney brands.
Disney’s upcoming movie slate is also expected to factor into the company’s plans for the streaming platform, with Captain Marvel, Frozen 2, Toy Story 4, Star Wars: Episode IX, and Favreau’s live-action remake of The Lion King all premiering next year and likely destined for exclusive streaming availability on Disney Play.
Iger also confirmed Disney’s plans to undercut Netflix when it comes to pricing for its streaming service, with plans to offer Disney Play at less than the monthly $8 to $14 fee charged by Netflix. This decision, he acknowledged, has as much to do with making the service more appealing financially as it does with accurately valuing the amount of content available when it debuts.
When it comes to Disney Play’s initial library, Disney won’t attempt to match Netflix in sheer volume of content, he explained. Being able to draw from Marvel, Star Wars, Pixar, and Disney brands gives the service an exclusivity that other platforms lack, he argued, as long as the content is kept to the high standard fans expect.
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