Mattel enjoyed huge growth both in the States and around the world, with international sales up 30% and domestic leaping up by 47% in the first quarter, thanks in part to their strong portfoio of IP’s including Star Wars.
Mattel has seen first quarter net sales up by 47 per cent year on year in what the toy maker’s chairman and CEO, Ynon Kreiz has called ‘another record quarter for the company’ with “exceptional results” reflective of the firm’s turnaround.
This marks Mattel’s third consecutive quarter of growing market share with results that have caused for renewed optimism in the success of the company to both ‘improve profitability and accelerate topline growth in 2021 and beyond.’
Kreiz has noted that while growth this quarter was “partially driven by year over year Covid-related comparisons” and lower sales in the same quarter the year prior owing to the onset of the pandemic, the toy maker believes its results overall are “attributable to the strength of brands, quality and breadth of product, and world class supply chain, as well as effective demand creation in partnership with its retail partners.”
Mattel saw net sales in North America increase 67 per cent as reported versus the prior year’s first quarter. This was driven by growth across its Dolls – including Barbie and Spirit – sector, as well as its Infant, Toddler, and Pre-school (including Fisher-Price and Thomas & Friends), Vehicles (including Hot Wheels), and Action Figures, Building Sets, Games, and Other (including Masters of the Universe, Jurassic World, Plush, WWE, and Mega).
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