Writing over at Lucasfilm.com, Dan Brooks chats with ReActions Brian Flynn to discuss their new Willow line, including the road to bringing these much-loved characters to life.
Lucasfilm.com: So how did the collaboration with Lucasfilm for the ReAction line come about?
Brian Flynn: Ironically enough, or maybe un-ironically enough, they actually reached out to us. Obviously, we had worked a long time ago on the Shogun Stormtrooper, and I think our ReAction Figures are fairly well known within the market at this point. Like, “Oh, this is what these things would’ve looked like had they come out when the movie came out.” In that regard, I think the team over at Lucasfilm, and specifically working on Willow, were like, “Okay, who is right for the brand? Who is right for what Willow does?” And I think they looked at what we were doing and said, “Okay, here’s your peanut butter and here’s your chocolate. Let’s make Reese’s Peanut Butter Cups.”
Lucasfilm.com: The Willow figure, and the line at large, debuted at D23. How on earth did you keep that a secret?
Brian Flynn: For us, it’s not really that hard. You know, we had a meeting with a couple people over at Lucasfilm. They said, “Do you want to make this Willow product?” We said yes. We started working on it, we submitted it. There weren’t enough cooks in the kitchen to let it leak out, if you will. So it was pretty easy for us to kind of keep it under wraps and keep it a surprise, and then just show up like, “Here it is and it’s finished! Ta-da!”
Jaxxon is a 6-foot tall, green-furred, Lepi and captain of the Rabbit's Foot. Known for his wisecracks and karate kicks, Jaxxon has helped Han Solo and Chewbacca out on more than one occasion. Recall intense moments from the Star Wars Galaxy with this Star Wars The Black Series Lucasfilm 50th anniversary 6-inch-scale Jaxxon figure with 2 blaster accessories, featuring premium deco across multiple points of articulation.
Exploring the galaxy since 1978, Mark wrote his first fan fiction in 1981 and been a presence online since his first webpage Fanta War in 1996. He's contributed to Star Wars Insider (since '06) and Starburst Magazine (since '16) as well as ILM.com, SkywalkerSound.com, StarWars.com, Star Wars Encyclopedia, Build The Millennium Falcon, Geeky Monkey, TV Film Memorabilia, Model and Collectors Mart, Star Trek magazine and StarTrek.com. He is a four-time Star Wars Celebration Stage host, the only podcaster to have appeared on every Celebration podcast stage since the stage began in 2015, the Daily Content Manager of Fantha Tracks and the co-host of Making Tracks, Canon Fodder and Start Your Engines on Fantha Tracks Radio.
- Advertisement -
- Advertisement -
Writing over at Lucasfilm.com, Dan Brooks chats with ReActions Brian Flynn to discuss their new Willow line, including the road to bringing these much-loved characters to life.
Lucasfilm.com: So how did the collaboration with Lucasfilm for the ReAction line come about?
Brian Flynn: Ironically enough, or maybe un-ironically enough, they actually reached out to us. Obviously, we had worked a long time ago on the Shogun Stormtrooper, and I think our ReAction Figures are fairly well known within the market at this point. Like, “Oh, this is what these things would’ve looked like had they come out when the movie came out.” In that regard, I think the team over at Lucasfilm, and specifically working on Willow, were like, “Okay, who is right for the brand? Who is right for what Willow does?” And I think they looked at what we were doing and said, “Okay, here’s your peanut butter and here’s your chocolate. Let’s make Reese’s Peanut Butter Cups.”
Lucasfilm.com: The Willow figure, and the line at large, debuted at D23. How on earth did you keep that a secret?
Brian Flynn: For us, it’s not really that hard. You know, we had a meeting with a couple people over at Lucasfilm. They said, “Do you want to make this Willow product?” We said yes. We started working on it, we submitted it. There weren’t enough cooks in the kitchen to let it leak out, if you will. So it was pretty easy for us to kind of keep it under wraps and keep it a surprise, and then just show up like, “Here it is and it’s finished! Ta-da!”
Jaxxon is a 6-foot tall, green-furred, Lepi and captain of the Rabbit's Foot. Known for his wisecracks and karate kicks, Jaxxon has helped Han Solo and Chewbacca out on more than one occasion. Recall intense moments from the Star Wars Galaxy with this Star Wars The Black Series Lucasfilm 50th anniversary 6-inch-scale Jaxxon figure with 2 blaster accessories, featuring premium deco across multiple points of articulation.
Exploring the galaxy since 1978, Mark wrote his first fan fiction in 1981 and been a presence online since his first webpage Fanta War in 1996. He's contributed to Star Wars Insider (since '06) and Starburst Magazine (since '16) as well as ILM.com, SkywalkerSound.com, StarWars.com, Star Wars Encyclopedia, Build The Millennium Falcon, Geeky Monkey, TV Film Memorabilia, Model and Collectors Mart, Star Trek magazine and StarTrek.com. He is a four-time Star Wars Celebration Stage host, the only podcaster to have appeared on every Celebration podcast stage since the stage began in 2015, the Daily Content Manager of Fantha Tracks and the co-host of Making Tracks, Canon Fodder and Start Your Engines on Fantha Tracks Radio.
When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. Control your personal Cookie Services here.
For performance reasons we use OneSignal as a notification service. This saves a number of cookies in order to apply notifcation services on a per-client basis. These cookies are strictly necessary for OneSignal's notification features. It is essential to the service that these are not turned off.
