Fantha Tracks contributor and EIC over at Cinelinx.com Jordan Maison dropped us a line to let us know about his new charity initiative, a new non-profit charity organization geared towards giving kids in need a chance for a “normal” night at the movies – and that includes the popcorn! It’s called ReelOutreach, and here’s all the information you need.
Under development since last year, Wednesday saw the formal launch of ReelOutreach, our new non-profit charity all about delivering the thrill of movie nights to kids in need. Our belief is that everyone deserves a night (or day) at the movies and that kids, who have no control over their circumstances, need it the most. With rising costs for tickets and concessions, for many kids, the enjoyment of sitting down to enjoy a film is sadly out of reach.
While many consider this a luxury, for kids in need it’s a chance to escape and feel normal. For those in foster care, orphanages, or group homes, the funding simply isn’t available for them to get treated to the movies.
How We’re Helping
We want to offer kids of all ages the opportunity to enjoy a night at the movies for the latest releases they otherwise would have missed. Initially, we’re seeking to do this in a couple of ways: First, we’re offering to host events at movie theaters where we rent out the entire theater in order to bring in entire groups of kids (from local Boys & Girls Clubs, Child Care Groups, and Shelters) to see the latest release on opening weekends.
These special screenings come complete with concession bundles and movie themed goodies (depending on studio participation) to take home with them.
Between these screening events comes the second part of the plan: providing free movie passes and concession vouchers to kids/families in need. In this way, those unable to attend our events can still enjoy an evening at the movies whenever is convenient.
Today, we’re happy to finally pull back the curtain on this passion project with our brand new website and our first event/campaign. We’ve launched a fundraiser on GoFundMe to send local kids to a screening of Avengers: Infinity War.
