According to streaming aggregator Reelgood, the second season debut of The Mandalorian flew stratospherically high in streaming numbers, coming close to season three of Stranger Things on Netflix and the second season of The Boys on Prime, both of which have far more subscribers. The numbers take a percentage of US Reelgood viewers and extrapolate a figure, meaning that by their estimation almost 6% of those 2 million US viewers tuned in to the show.
That may not sound like much, but it’s more than half the numbers that watched the World Series just a couple of week ago.
Just 9.8 million people watched the Dodgers beat the Rays, the lowest number in recent history.
There are almost 130 million households in the U.S., and in mid-2019 at least 74% of them had at least one streaming service. 2020 has undoubtedly increased that, but even at that rate, 96 million households buy a streaming service, meaning that a minimum of 5.8 million people in the U.S. watched The Mandalorian.
Mandalorian season two raked in more streams than season one, Reelgood says, thanks to the growth of Disney+, which is at more than 60 million subscribers. In my opinion, it’s also due to the fact that people really liked season one and were primed for season two.
Let’s see if that numbers grows, given the universally strong reaction to the first episode and the excitement generated by Mando Mondays and Lucasfilm and Disney’s smart marketing of the show.
