Marvel Studios has teamed with Lucasfilm’s ILMxLAB, on a VR experience for fans of the Marvel Cinematic Universe with the upcoming Avengers: Damage Control.
ILMxLAB won big at the 2018 VR awards. Winning the Out of Home VR Entertainment of the Year award for Secrets of the Empire, whilst also picking up a nomination for VR Marketing of the Year for Droid Repair.
The VOID: Secrets of the Empire, powered by the geniuses at ILMxLAB, is currently in London and a band of intrepid Fantha Trackers report back on their mission.
The retailer John Lewis has been teaming up with Disney's ILMxLab to demonstrate that Virtual Reality can be a new vital tool in boosting retail trade.
Disney Imagineering have teamed up with NVIDEA to develop the tech and system to drive a new virtual reality attraction for the upcoming park expansion - Galaxy's Edge. The attraction will centre around the Millennium Falcon.
Against the backdrop of movies such as Ready Player One which predict that VR will be all consuming for the future of humanity, and we will all live in a digital space - Lucasfilm employee, Mohen Leo, has given his vision of what our VR future may be to Rolling Stone.
ILM were one of the companies supporting the SVA Destinations programme last week, where California tech companies opened their doors to students seeking entry to the industry.
Advertising for Star Wars: Secrets of the Empire, the new "hyper-reality experience" at London's The Void has begun with tickets for the experience now also on sale.
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