Hasbro to buy Mattel?

November 13, 2017

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In what would be a game-changing move for the toy industry, Hasbro are apparently in talks to take over fellow toy giant Mattel.

According to the New York Times, Hasbro – worth $11bn – approached Mattel – worth $5bn – 21 years after Mattel made overtures to Hasbro about a takeover.

Hasbro has approached Mattel about a potential takeover offer, The Wall Street Journal reported on Friday, a deal that could put iconic brands such as Barbie and Transformers under the same roof.

The Wall Street Journal, citing unnamed sources, reported that the approach had been made recently, though the terms were unclear and a deal still may not materialise. If a deal was consummated, it would bring together the two largest toymakers in the United States.

Mattel shares skyrocketed by more than 20% in after-hours trading on the Hasbro news, while Hasbro shares jumped more than 2% on the report. Mattel has a market value of $5b, while Hasbro is worth about $11b.

ViaMatt Booker

SourceToyworld Mag

Mark Newbold

Exploring the galaxy since 1978, Mark wrote his first fan fiction in 1981 and been a presence online since his first webpage Fanta War in 1996. He's contributed to Star Wars Insider (since '06) and Starburst Magazine (since '16) as well as ILM.com, SkywalkerSound.com, StarWars.com, Star Wars Encyclopedia, Build The Millennium Falcon, Geeky Monkey, TV Film Memorabilia, Model and Collectors Mart, Star Trek magazine and StarTrek.com. He is a four-time Star Wars Celebration Stage host, the only podcaster to have appeared on every Celebration podcast stage since the stage began in 2015, the Daily Content Manager of Fantha Tracks and the co-host of Making Tracks, Canon Fodder and Start Your Engines on Fantha Tracks Radio.

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In what would be a game-changing move for the toy industry, Hasbro are apparently in talks to take over fellow toy giant Mattel.

According to the New York Times, Hasbro – worth $11bn – approached Mattel – worth $5bn – 21 years after Mattel made overtures to Hasbro about a takeover.

Hasbro has approached Mattel about a potential takeover offer, The Wall Street Journal reported on Friday, a deal that could put iconic brands such as Barbie and Transformers under the same roof.

The Wall Street Journal, citing unnamed sources, reported that the approach had been made recently, though the terms were unclear and a deal still may not materialise. If a deal was consummated, it would bring together the two largest toymakers in the United States.

Mattel shares skyrocketed by more than 20% in after-hours trading on the Hasbro news, while Hasbro shares jumped more than 2% on the report. Mattel has a market value of $5b, while Hasbro is worth about $11b.